Kristofer Hedberg

Kristofer
Hedberg

Creative Lead | Art Director | Brand Development

Creative Lead
Art Director
Brand Development

Stockholm, Sweden
073 933 04 15
kristofer.hedberg@gmail.com
linkedin.com/in/kristofer-hedberg-5a111290
behance.net/kristoferhedberg

Profile

Creative Lead and Art Director with experience building visual identities, campaign concepts and marketing systems for games, entertainment and digital products.

Experienced in leading creative development across product launches, franchise marketing and brand initiatives,
working closely with stakeholders, external artists, agencies and cross-functional teams.

Combines a background in visual communication and fine arts with a practical, collaborative approach to branding, creative direction and problem-solving.

Core competencies

Creative Direction

Creative concepts, campaign platforms, visual direction, storytelling and creative development.


Brand Development

Visual identity systems, logo direction, brand positioning, communication frameworks and visual consistency.


Campaign Development

Launch campaigns, live-service marketing, key visuals, store assets, social content and promotional material.

Creative Leadership

Briefing, feedback, stakeholder management, external artist direction, agency collaboration and creative coordination.


Visual Communication

Art direction, typography, composition, illustration and design systems.

Production & Delivery

Multi-channel asset production, format adaptation and scalable marketing systems.

Professional experience


Beyond Frames Entertainment

Marketing Art Director

February 2022 – Present

Responsible for visual marketing direction across multiple game launches and VR titles.

Key responsibilities:

  • Developed campaign concepts and visual identities for game launches and marketing initiatives.

  • Created key art briefs and directed external artists, illustrators and creative partners.

  • Developed brand guidelines, visual systems and communication frameworks.

  • Produced and directed marketing assets for social media, storefronts, trailers, community initiatives and merchandise.

  • Managed creative feedback from internal teams, external partners, licensors and IP stakeholders.

  • Adapted creative material across multiple formats, platforms and campaign requirements.


Selected Projects

Teenage Mutant Ninja Turtles: Empire City
Led visual marketing direction, including campaign identity, title treatment, key art direction, storefront assets, social media material, merchandise and collaboration with external comic artists and IP stakeholders.

Ark & Ade
Developed campaign concept, logo direction, visual identity foundation and key art direction for a retro-inspired
VR action title.

Outta Hand
Created brand guidelines, visual identity, key art direction and communication framework. Developed logo system, typography, colour palette and social media templates.

Wands Alliances
Led visual refresh initiative and developed a new key art direction focused on strengthening the game's visual appeal and communication.

Beyond Frames Entertainment

Marketing Art Director

February 2022 – Present

Responsible for visual marketing direction across multiple game launches and VR titles.

Key responsibilities:

  • Developed campaign concepts and visual identities for game launches and marketing initiatives.

  • Created key art briefs and directed external artists, illustrators and creative partners.

  • Developed brand guidelines, visual systems and communication frameworks.

  • Produced and directed marketing assets for social media, storefronts, trailers, community initiatives and merchandise.

  • Managed creative feedback from internal teams, external partners, licensors and IP stakeholders.

  • Adapted creative material across multiple formats, platforms and campaign requirements.


Selected Projects

Teenage Mutant Ninja Turtles: Empire City
Led visual marketing direction, including campaign identity, title treatment, key art direction, storefront assets, social media material, merchandise and collaboration with external comic artists and IP stakeholders.

Ark & Ade
Developed campaign concept, logo direction, visual identity foundation and key art direction for a retro-inspired
VR action title.

Outta Hand
Created brand guidelines, visual identity, key art direction and communication framework. Developed logo system, typography, colour palette and social media templates.

Wands Alliances
Led visual refresh initiative and developed a new key art direction focused on strengthening the game's visual appeal and communication.

Starbreeze Studios
Marketing Art Director


June 2021 – February 2022

Senior Marketing Creative

March 2020 – June 2021

Marketing Creative

November 2017 – March 2020

Worked with franchise marketing, campaign development and visual communication for PAYDAY and PAYDAY 2.

Key responsibilities:

  • Art direction of campaign key art and marketing visuals.

  • Development of campaign concepts and visual directions.

  • Creation of marketing assets for DLC releases, events and community initiatives.

  • Illustration and visual support for animated content.

  • Maintaining visual consistency across a long-running franchise.


Selected Projects

PAYDAY 2 – Silk Road
Art directed the key art suite for the full campaign across multiple content releases.


PAYDAY 2 – City of Gold
Art directed the key art suite for the full campaign, developing a distinct visual direction across several content drops.


PAYDAY 10th Anniversary
Developed the visual concept and anniversary logo used across event material, stream graphics and community-facing assets.

PAYDAY Holiday Campaigns
Created illustrations and visual assets for animated seasonal campaigns and community content.



Beyond Frames Entertainment

Marketing Art Director

February 2022 – Present

Responsible for visual marketing direction across multiple game launches and VR titles.

Key responsibilities:

  • Developed campaign concepts and visual identities for game launches and marketing initiatives.

  • Created key art briefs and directed external artists, illustrators and creative partners.

  • Developed brand guidelines, visual systems and communication frameworks.

  • Produced and directed marketing assets for social media, storefronts, trailers, community initiatives and merchandise.

  • Managed creative feedback from internal teams, external partners, licensors and IP stakeholders.

  • Adapted creative material across multiple formats, platforms and campaign requirements.


Selected Projects

Teenage Mutant Ninja Turtles: Empire City
Led visual marketing direction, including campaign identity, title treatment, key art direction, storefront assets, social media material, merchandise and collaboration with external comic artists and IP stakeholders.

Ark & Ade
Developed campaign concept, logo direction, visual identity foundation and key art direction for a retro-inspired
VR action title.

Outta Hand
Created brand guidelines, visual identity, key art direction and communication framework. Developed logo system, typography, colour palette and social media templates.

Wands Alliances
Led visual refresh initiative and developed a new key art direction focused on strengthening the game's visual appeal and communication.

DRKN

Artist

May 2017 – November 2017

Produced visual and artistic material for a fashion and lifestyle brand operating at the intersection of gaming, streetwear and digital culture.

Beyond Frames Entertainment

Marketing Art Director

February 2022 – Present

Responsible for visual marketing direction across multiple game launches and VR titles.

Key responsibilities:

  • Developed campaign concepts and visual identities for game launches and marketing initiatives.

  • Created key art briefs and directed external artists, illustrators and creative partners.

  • Developed brand guidelines, visual systems and communication frameworks.

  • Produced and directed marketing assets for social media, storefronts, trailers, community initiatives and merchandise.

  • Managed creative feedback from internal teams, external partners, licensors and IP stakeholders.

  • Adapted creative material across multiple formats, platforms and campaign requirements.


Selected Projects

Teenage Mutant Ninja Turtles: Empire City
Led visual marketing direction, including campaign identity, title treatment, key art direction, storefront assets, social media material, merchandise and collaboration with external comic artists and IP stakeholders.

Ark & Ade
Developed campaign concept, logo direction, visual identity foundation and key art direction for a retro-inspired
VR action title.

Outta Hand
Created brand guidelines, visual identity, key art direction and communication framework. Developed logo system, typography, colour palette and social media templates.

Wands Alliances
Led visual refresh initiative and developed a new key art direction focused on strengthening the game's visual appeal and communication.

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